Getting Noticed On The Web !

This article written by Jason Goldberg of Jobster.com makes a lot of sense.
The ways of getting a job have changed. You need to change your ways of looking for one.

Jason writes some tips and tricks for harnessing these new web 2.0 technologies to get a leg up in your job search:


Turn to the new breed of Meta Job Search Engines.

Overwhelmed by the number of job boards to choose from and by the hundreds of corporate employment sites to keep track of? New sites like Jobster.com, Indeed.com, and Simplyhired.com take the hassle out of searching for your next job by providing one-stop-searching across most of the major job sites. Think of these sites as “Google for jobs.” Conduct one search and get results from many job sites and employers. Jobster and Indeed also search jobs directly from many employers, which is helpful as many leading employers are scaling back their job board budgets and shifting their focus instead towards promoting their own employment sites. Jobster now searches more than 5 times the number of jobs as the largest job board.

Make Use of Referrals and Social Networks to Get Noticed.

Mark Mehler from CareerXroads points out that a referred candidate has a 35 to 1 chance of getting hired vs. 500 to 1 for the typical candidates. That’s because with so many resumes coming in to companies every day, most employers rely on referrals as a way to spot great candidates. New sites such as Jobster and LinkedIn include “social networking” technology which can help you identify which of your contacts may know people at the companies you want to work at. Jobster goes a step further and can help you request a referral directly into the hiring team at many employers. Jobster also has a feature called “My Jobster,” which enables you to keep tabs on jobs that you can get referred for via the people you know and the people they know.

Sign up for e-Mail Alerts and RSS Feeds.

Tired of searching and searching and searching? e-Mail Alerts and RSS Feeds enable you to have jobs delivered to you instead. Leading job sites now enable you to receive daily email alerts about the latest jobs which meet your specific search criteria. The meta search engines, Jobster, Indeed, and Simplyhired, provide customizable alerts spanning millions of jobs from thousands of employers and job sites. Subscribe to RSS feeds and get live feeds of jobs as they are posted. Jobster also has a feature called, “insider alerts” which provides email alerts of jobs that you can get referred for.

Know where the Jobs Are.

If you want to land your dream job, you need to know where it is available. Several sites are now adding interactive mapping features so that you can see what jobs are being posted where and when. Indeed.com provides a map showing where the highest concentration of job postings are. Jobster.com offers two interactive maps: one which shows live job searches as they are conducted in real-time, and another which displays on a Google local map where the jobs are nearest to your search area.

Read Blogs.

According to a leading blog search engine, Technorati, there are now more than 14 million web logs or “blogs” and 88,000 new blogs are created daily. Blogs are written by citizen journalists who desire to share their opinions and expertise on specific topics with the broader internet audience. Many employers are turning to blogs to find candidates for their jobs. Increasingly, employers are advertising their positions on blogs, as they recognize that the individuals reading blogs on specific topics are most likely to be interested in working at companies who are pursuing related initiatives. At Microsoft, for instance, more than 2000 employees write blogs about topics pertinent to their work; now Microsoft is using those blogs to develop a dialogue with potential hires.

Write a Blog.

A common complaint from employers is that resumes don’t tell the full story about an individual’s interests and accomplishments. Write a blog and help potential employers learn about the “real you.” Express yourself freely, but don’t write anything that might be construed as potentially embarrassing or overly controversial. Google offers a free blogging service for beginners called “Blogger.” Moveabletypes’s “Typepad” is also very popular for novice bloggers. I’ve also found wordpress to be quite simple to get started on, albeit a bit less polished than typepad.

Maintain an Online Professional Profile.

Another great way to introduce yourself to employers is by maintaining an online professional profile. These profiles typically go beyond basic resumes to introduce your professional experience and accomplishments. Create a public profile on Jobster and have select employers find you. Or, join LinkedIn and establish your profile in the LinkedIn network. Zoominfo is a search engine used by many recruiting organization for mid-level and senior managers; if you are looking for a mid-level position, it is advised that you update your Zoominfo profile as well.

Join an Online Group.

Associations and affinity groups are often a great source of information about job openings. Whether it’s your fraternity or sorority, your bowling team, or a trade association, networking within your groups can help you learn about and get noticed for great opportunities. Jobster enables members to create and join online groups to share jobs and job search tips amongst people with like interests. Sites like The Facebook for college students can also be helpful.